OK, I am an old guy. I have seen what happens when girls get wrapped up in makeup and peer position duels. I know women and men that consider “their” fragrance or cosmetic style to be the most important part of who they are; their identity. I think that makeup is properly reserved . . for mating rituals.
At a store last week I encountered a mother-daughter looking at Christmas cosmetic gift package displays, in the $5-$10 range. Mom asked what the girl wanted, she replied “lipstick”. I asked the girl why she wanted makeup, until she was ready to take a husband and make a home and family. Mom looked at me as if thinking something like, “I will have to remember that next week when she wants to start dating.” Or something, neither of the two replied to me, but the look I got from Mom was positive, and might or might not have been in agreement.
Grooming for safety first (clothes in good repair, no loose or baggy clothes around moving equipment, livestock including horses, etc.), hair kept clean and combed/brushed, teeth brushed and skin kept reasonably clean for good health, these should be enough to show that you are disciplined and respectful. That should be more than enough for anyone you aren’t taking for a spouse; and a spouse should prize the intimacy of the absence of commercial products as a barrier in your relationship as well as evidence you aren’t diverting valuable family and couple time for mere “attract a new mate” dress-up rituals.
If your particular fragrance, or dress style, or hair adornment is *the* thing that attracts the person you find yourself drawn to, then how do you ignore the fact that anyone *else* with that fragrance, dress style, or hair adornment is *likely* to draw his or her attention away from you? Stick to grooming basics, soap and water, comb and brush, your choice about a razor (above the neck, only!), and make your character, discipline, integrity, aptitude and interest in making a family the central point of attraction in your relationships.